Black-and-white editorial portrait, eyes closed, light across the face

Independent brand
& creative studio

Strategy
Design
Creative tools
for independent
businesses

UNLIKE.

Different looks
good on you.

We don’t have a signature style.
We’re here to create yours.

The manifesto

In a world
of sameness,
be unlike.

Everyone has access to the same tools, templates and trends. But your business isn’t like everyone else’s. So why should your brand be?

We build distinctive identities that reflect who you are, what you believe and where you want to go. No one-size-fits-all aesthetics. No agency dependency. Just thoughtful creativity, designed around you.

What we do

Different brands.Different needs.

We create the identity. We build the tools. You take it from there.

Explore our services →

Selected work

No signature style.And that’s the point.

Client workSelf-initiated concept

The UNLIKE approach

We make it yours.Then we make it usable.

    We build it with you. So you can take it further.

    Creative Content Studio

    Good branding shouldn’t end with a brandbook.

    Imagine your own creative content studio, set up around your brand identity, tone of voice and visual guidelines. A place to create content, develop campaigns and explore ideas without starting from scratch every time.

    That’s what we help you build. Try a tiny version: type a line and pick a look.

    Discover the Content Studio →

    Human-directed. AI-assisted. We use AI to make good creativity more accessible, never as a replacement for it.

    UNLIKE. Content Studioyour-brand / post 4:5
    UNLIKE.01 / 01

    Your brand. Your rules.

    Different looks good on you.

    › Your studio comes with your fonts, colours, templates, tone of voice and prompts built in.

    About the studio

    Nienke Jolien Norden, Founder UNLIKE. Studio
    Nienke Jolien Norden, Founder UNLIKE. Studio

    Small studio.Big ideas.

    UNLIKE is an independent creative studio combining experience in branding, marketing and growing businesses with a personal, hands-on approach.

    We understand that entrepreneurs need more than beautiful design. They need clarity, flexibility and practical tools that help them move forward.

    Bold,but thoughtful.
    Playful,but professional.
    Independent,but collaborative.
    Meet the studio →

    Start a project

    Let’s make
    something unlike.

    Have an idea, a business or a brand that’s ready for its next chapter? Let’s create something that feels unmistakably yours.

    I’m interested in